Jerusalem, 17 December, 2025 (TPS-IL) — Israeli social commerce company Terrific Innovation has announced its expansion into Japan through a strategic partnership with Tokyo-based BrandCloud. The move targets Japan’s underdeveloped social and live-commerce market, which has shown growing consumer interest despite relatively low adoption.
Terrific’s platform enables brands and media companies to turn video content into direct sales channels through live shopping and shoppable video, without requiring dedicated apps. Under the partnership, the Israeli firm will offer its platform to Japanese brands as a SaaS solution integrated with existing e-commerce systems. Terrific, headquartered in Tel Aviv, already works with global brands and media groups and views Japan as a long-term strategic market.