Jerusalem, 21 October, 2025 (TPS-IL) — The Ministry of Economy and Industry, through the Foreign Trade Administration and the Growth Administration, is launching a new assistance program for international marketing, designed to strengthen the position of Israeli exporters in global markets and give them a significant competitive advantage.
At a time when the Israeli economy is facing global challenges, the program offers two innovative tracks specifically tailored to Israeli companies operating in the international arena:
International Pilots Track – Designed to assist Israeli companies in conducting a pilot with a foreign corporation outside of Israel. The track is designed to bridge the gap between the development phase and the market penetration phase, and to provide a competitive advantage when meeting with global customers and partners.
Target Market or New Product Adaptation Track – Allows exporting companies to make necessary adjustments to the product, packaging, compliance with regulatory requirements or marketing strategy, in order to succeed in a new market or launch a new product. Assistance under this framework will be provided in the form of reimbursement of up to 50% of the selling expenses up to a total of 200,000 shekels.